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  • Paul Stark

MCCL launches statewide TV and media campaign against abortion amendment

April 23, 2024 | Press Release

MINNEAPOLIS — Today Minnesota Citizens Concerned for Life (MCCL), the state’s oldest and largest pro-life organization, launched a 7-figure TV and digital ad buy in a campaign to defeat the proposed so-called “Equal Rights Amendment” that would enshrine unlimited abortion in the Minnesota Constitution. MCCL’s efforts also include print, radio, and social media advertising. MCCL will hold a press conference on Thursday morning about the amendment and the campaign to defeat it.  


“MCCL is going to make Minnesotans very aware of what some groups and lawmakers are trying to do,” said MCCL Co-Executive Director Cathy Blaeser. “This proposed amendment is just too extreme for our state. Abortion-up-to-birth isn’t a Minnesota value, whether you’re pro-life or pro-choice. Minnesotans are compassionate. We want to protect women and babies.”  


MCCL's first TV and digital ad, titled “Way Out There,” begins airing today. It features a conversation between two women about Minnesota’s current abortion policy and the effort to pass a constitutional amendment—and then calls on viewers to contact their legislators. A second MCCL ad is expected in early May.   


Minnesota law already allows abortion without limits, but the version of the ERA proposed by groups like Gender Justice and ERA Minnesota would enshrine it into the Constitution and prevent future lawmakers from enacting even commonsense abortion policies. The proposal also excludes language safeguarding conscience and religious rights, removing protection for “creed” that was included in a previous version.   


Lawmakers in Maine and New Hampshire have recently rejected similar sweeping abortion amendments. 


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